If You're Not Attracting Subscribers, Get the 'SuperHero Package' Working for You!
Unless Certain Elements on Your Subtack are Working For You ... They're Working Against You - I Can Help Correct This
Imagine holding a paperback in a bookstore.
What do you typically do?
Probably, you:
look at the cover
turn it over and read the back cover
open to the table of contents
maybe evaluate print size (if you’re of a certain age)
either hold on to it or replace it on the shelf
Did I nail it? 😎
Humans are nothing if not predictable when it comes to purchase-evaluating behaviors.
Visitors view your Substack the same Way
What do they do?
Similarly, they:
look at your homepage* and hero post* and read it
head back to the homepage unless directed elsewhere in the hero post
read your invitation/description*
read your About page*
decide to follow, subscribe, or leave forever 😬
Then, if they subscribe, they read your Welcome email*
*These elements (what I call The Hero Package) work together to create a purchase/subscription decision in your visitor’s brain. If you leave it to chance, you’ll lose them forever.
The Hero Package Can Turn that Trickle of Subscriptions Into a Raging Current
I'll craft your Substack's all-important Hero Package — the Hero post, About page, Invitation/Description, and the all-important Welcome email —so you attract subscribers like you were meant to!
I could cite hundreds of examples of Substacks that make these commonly overlooked but costly mistakes…
I could also share their owners' conversations in which they voiced their concerns about why their Substack wasn’t attracting subscribers like Gangbusters.
But that would be very unSuperhero-like, and I do have a public reputation to protect.
Instead, let’s look up the word synergy in the dictonary
Synergy: the interaction of two or more agents to produce a combined effect greater than the sum of their separate effects.
Remember that because we’ll return to it in a minute.
The Hero Package’s Effect
I was hired recently to revise a Hero Package for a Substacker who’s not a lousy copywriter (but honestly, he’s not of Superhero status… just sayin’.) 🤷🏼♂️
Here’s what he wrote to me the other day in response:
Dear Superhero, 🦸🏼♂️
Can I call you Super, for short?
Oh, never mind, forget I said that.
So you ask how my stats have changed, right. Hey, the stats don’t lie!
I immediately noticed an uptick in my subscriber rate. At first, I didn’t think much of it, but it’s proved to be a sustained result:
Since you made these changes on July 27th, my subscriber numbers have increased from 113 to 247. 🚀
I haven’t done any guest posting or social media blitzing other than my regular posts on Notes; my growth has been slow and organic.
That’s an increase of 134 subscribers over 35 days. 😳
If I don’t fix these issues:
Visitors will continue to be underwhelmed by your Substack’s presentation 😒
(like judging a book by its cover…) 📕
Your trickle of subscribers will dry up like a junkie’s last vein 💉🩸
What to do:
Usually, I’d ask you to send me a Direct Message below, and I'd contact you to arrange payment and discuss any ideas you have.
But you’re in luck because it’s still February! (see below)
Terms
Usual Price:
$6,00 ($500 if paid in full)Split payments of $500 each are possible:one half in advance and the other half at completion.Until the end of February, it’s my Pay What You Want! Special!
Click the link above to View the special deal on Gumroad.com and reserve your Hero Package ASAP!
Turnaround time is usually a few days.