Instead of Building a First Class Lounge for Private Jet Passengers, I'd Unknowingly Erected a Run-Down Terminal for Greyhound Bus Riders
GUESS WHICH HAD MORE MONEY TO SPEND?
When no one was buying my services or joining the PTP Online Community, I used to thinkā¦
āItās a numbers gameā¦I need a lot more leads to make some sales.ā
But that wasnāt the appropriate response at all. It was an excuse. I blamed my subscribers for not buying (so very sorryā¦š).
While it wasnāt their fault in any way, it wasnāt entirely mine either
Weāve all been conditioned to think that more leads translate to more conversions and sales. My thinking just followed that of the herd. š®
But thatās not the way the relationship between leads and sales works.
āAm I reaching enough people?ā wasnāt the question I shouldāve been asking. Instead, the appropriate question was, āWhat can I do differently to reach the people ready to buy?ā
How I got into this mess
Without knowing it, Iād been calling out to people who would never subscribe, comment, or like a single post, much less ever consider making a purchase.
To continue our transportation metaphor, they werenāt private jet passengers; they were Greyhound bus riders.
That was never the plan.
I had to turn things around.
So, I looked over every post and saw Iād been giving away a lot of value and instantly knew that was the problem.
My mentors tried to tell me many times that value-based posts werenāt my friends
Writing posts that are packed with value, such as āHow Toā¦ā and āWhy You Shouldā¦ā posts, is great for attracting followers (usually beginners without much cash) but terrible for making serious money.
Making serious money is why Iām in business. Iām not running an altruistic charity. Making money isnāt just about having a big following; itās about attracting the right followers.
To find the right audience, I focused on private jet passengers so I could talk to those willing to spend.
Want To Know How I Started Attracting Private Jet Passengers?
I changed my messaging style. Over a few weeks, I saw an uptick in subscribers who didnāt ghost me, asked valid and engaging questions, and were willing to buy.
Here is how you can get all the details. šš¼
Attend my Lunch Hour Workshop on Wednesday, March 19, to Learn How You Can Start Attracting Buyers Instead of Followers and Lurkers
Iāll share exactly how I write to attract buyers and repel shoppers who will never buy.
Iāll also share how to implement this principle to attract your hidden buyers.
What: 1-hour workshop via Zoom
When: March 19, 2025
Time: 12 PM (Noon) Pacific (World Clock) š°ļø
Cost: (Replay Link Included for Paying Attendees)
Followers: $50 - Link to pay and register (Maybe you should subscribe and save $20 on this and all workshops!) šš¼
PTP Subscribers: $25 - A link will be sent in tomorrowās email š§
PTP Online Community Members: Free - the registration link is on our Skool calendar š