How I Use My Newsletter as a Lead Generation Machine

To Fuel a 5-Figure Monthly Revenue Business...Without Paid Subscribers

I never pay for leads, but I have all I can handle

Substack can be the best lead-generation system you’re likely to find… AND IT’S FREE!

Unless you’re driving attention to your Substack newsletter via a massive social media following, most of your audience comes organically from Substack.

Here’s how I use Substack’s lead generation ability to fuel a 5-figure revenue business…and how you can learn to do the same.

---

Everything begins with Substack Notes

I post to Substack Notes on most days. A few months ago, I stumbled across a system for posting to Notes that jump-started my free subscriptions.

I adapted it to my business and called it the Tiny Tribes🪶 Three-Pronged Notes System. Creative, right? 🤭

Categories of posts: growth content, authority content, and personal content.

Here’s the breakdown of what they might include:

Growth Content: 🌱

Posts about your observations for your business climate, the events you’re planning

• Trends

• Current Events

• Time of Year (Holidays)

• Business happenings

Authority Content: 👨🏽‍🎓

• Lessons and Tips

• How-Tos

• Guidance

• Case Studies

Personal Content: 🙋🏽‍♂️

• Who you are as a person

• Peek behind the scenes

• Your stories

• Your worldview

• Your vulnerabilities

Examples:

Growth Content Notes:

Authority Content Notes:

Personal Content Notes:

My Three-Pronged Notes system boosted my subscribers in 3 months by 57% and followers by 102%

• From September 2 — December 2, my subscribers increased by 57%

• My Total Followers rose from 400 to 803

If you get into the habit of posting three times a day on Substack Notes, you will grow your subscribers.

Your readers will begin to view you as someone who adds insight, which always drives subscriptions.

My subscribers are my Target Audience

You'll never progress unless you first understand your target audience, the problems they experience, and the solutions you can offer to ease their pain.

Since I know my TA includes:

• Substack publishers who are frustrated with not making nearly enough money and want to learn how to create a 5-figure monthly revenue via their newsletter…

• I understand the problems they face and the frustration that comes with them.

• I’ve lived it. And it’s no picnic.

• I worked to solve this problem for myself, and when I had a proven solution, I started helping others solve their problems via my online communities.

• Tiny Tribes🪶Lite - introductory courses & premium workshops:

  • Client Attraction - Course

  • Getting Paid To Be You - Course

  • Mastering Your Teaching/Sharing Skills -Course

  • All for FREE

• Tiny Tribes🪶ELITE - Advanced Private One-To-One Coaching & Resources

  • 5 Figures In 90 Days - a three-month private coaching program to create the foundation for your thriving business and a $10,000/month revenue.

  • Zen Journal Mastery - a Time & Life Management System (included).

  • Tiny Tribes🪶MBA - a series of courses designed to help you meld Substack with your more significant business goals, including a consistent five-figure monthly revenue.

  • All for $47/month*

    • *Private coaching access is charged separately.

To Recap…

1. I post to Substack Notes religiously, optimally, three times a day.

2. I use a system that reinforces my personality, authority, and growth mindset.

3. Many of my Notes readers become subscribers or followers.

4. Some will join my Tiny Tribes🪶Lite Community.

5. Those who are serious will join my Tiny Tribes🪶ELITE Community.